Fadilah Arief

Designer for Immersive Experience

Multidisciplinary designer and XR enthusiast with a blend of creativity and commercialisation. Versatile and experienced designer, passionate about digital media and storytelling in creative and cultural heritage fields. Open for collaboration for XR/VR/AR projects.

With an academic background in industrial design and entrepreneurship, she believes design has the power to create positive impacts. She has been practising design since 2015 for local and global clients, working on various ranges of products, from board games to VR projects. She graduated with BA Product Design, ITB, and MA Creative & Cultural Entrepreneurship: Design Pathway, Goldsmiths University of London, UK. Also known as @fadilahinlondon on Instagram.

Currently working at
Prasetiya Mulya University, part-time faculty member at Product Design Innovation, School of applied STEM
Design Consultant, open for long-term projects/consultancyPast positions
IBF Net Group, metaverse designer
Gould Studio, designer & Indonesia lead (remote)
Indonesia Design Development Center, design consultant for SMEsCertifications
Unity Associate Game Developer, Unity, 2024
Online Cultural Heritage Data School, University of Cambridge, 2023
User Experience & Interaction Design for AR/VR/MR/XR, Coursera, 2023
3D Interaction Design in Virtual Reality, Coursera, 2022
Introduction to C# Programming and Unity, Coursera, 2022Speaking
Empowering Creative Students with Beasiswa Kreatif, Ideafest 2021, online event, 21 November 2021
IDDC: Product Design for SME, Ministry of Trade visit to Tarakan, North Kalimantan, 28 October 2021
How to Seize Opportunities and Take on Challenges, guest lecture at Universitas Lancang Kuning, 15 September 2021
Language and Arts Entrepreneurship, guest lecture at Universitas Negeri Malang, 28 May 2021Research
Comparing Augmented Reality Workflows and Prototype Tools for Exhibition at Museums (project owner: Erik Champion), Virtual internship at Australian Research Centre for Interactive and Virtual Environments, University of South Australia, May - October 2024
360 Music video production: Exploring the power of game engines for cinematic virtual reality experience, 3rd International Workshop on Gamification and Motivational Technologies (GAMOTEC) 2023
Interactive technology for Jakarta Maritime Museum for education, activation and tourism purposes, 2023-2024, funded by Prasetiya Mulya University Interdisciplinary Research Grant
Indonesian Crafts: The Overlooked Potential of Geographical Indication, 1 September 2016Contact
Let's connect! I love meeting new people and am open to any opportunities.
少しい日本語も話せます。よろしくお願い致します。

I fell in love with Virtual Reality the moment I put on the headset for the first time. The more I learn, the more I found out more opportunities with XR (eXtended Reality), including AR (Augmented Reality). Long story short, as a designer with more training in designing engaging experiences, UI, and 3D models, digging deeper into XR is fairly easy.Things are getting more interesting by collaborating with other industries. Hence, I am back to my personal interests: culture and heritage. Destiny brought me to wonderful people from the Jakarta Maritime Museum who are willing to collaborate on XR projects, including our current project to create a VR game for museum visitors. Here I am now, exploring more on the implementation of emerging technology with cultural heritage.

Augmented Reality Game Toolkit for MuseumThis project is part of my research internship program with the Australian Research Centre for Interactive and Virtual Environments (May-October 2024). Here, I developed a simple AR game template using Glitch and tested the toolkit in a workshop at the Jakarta Maritime Museum (Museum Bahari Jakarta). This toolkit is provided for the museum community, especially the domain experts, where they can prototype their AR game ideas for msueum visitors. This project can be accessed and remixed in Glitch here.

NTVRSE (2022-2023)My first VR project is Ntvrse, the world’s first Algorand-powered experiential, and immersive metaverse. In this project, as the main (and only) designer, I worked with one Unity developer and was also assisted by one UI designer.I was tasked to create the level design, interaction, and overall UX design for this VR app for Quest. In this project, I learned how to do optimization for VR, e.g. lighting and light mapping, static batching, and building the app. The biggest learning curve for me was learning various XR interaction toolkits, including OpenXR, Oculus, and VRTK.The main concept of this metaverse is to create a modern space for students to explore, learn, and transact in the blockchain. Particularly the main lobby, where the user will first arrive, is designed to create a sense of openness which can encourage interaction between users.

DUA BAGIAN (2023)360 lyric video. Made with Unity. Read more about the project here.

GURIHNYA BISNIS KEDAI KOPI 360 IMMERSIVE VIDEO (2023)Title translation: Alluring Coffee Shop Business.This video is made for VR Content Competition 2023 held by Lembaga Management FEB Universitas Indonesia (awarded First Prize). Watch the video here.The competition brief is to show a business process of a specific industry in a 360 video of not more than seven minutes. So, as a coffee lover, I can't resist telling a story about the local cafe industry. Moreover, Indonesia as the fourth largest coffee producer in the world is known for some of its coffee beans, such as Java, Gayo, Toraja, etc.I worked alone on this project for a very short time, about two weeks including brainstorming and concept exploration. I decided to create a 360 video with a first-person view, where the audience can feel the experience as the main character in this story. The storyline is simple, about a person who discovers a new coffee drink and wants to try it. While exploring some facts and information about the cafe industry, it will make the audience reflect and think about joining that industry.All were created in Unity, including the video recording which I made by running it from the editor using Quest 2. I used free assets available in the Unity asset store and Mixamo, and created custom treatments to fit my narrative, such as textures for game objects and animation poses. The post-production process involved Premiere Pro where I combined the audio files and the 360 recording video. If you are wondering, yes, I did the narration too.

Photogrammetry Project (2024)Tools: Adobe Lightroom, Reality Capture, Blender

A photogrammetry project for the Indonesian Ministry of Culture (formerly the Ministry of Education, Culture, Research and Technology) to reconstruct over 50 cultural heritage sites across Indonesia along the old spice route. I worked with two photographers who collected images using UAV and DSLR cameras in this project. The 3D models are intended for an interactive application for smart TV and other media, such as video, audio, and text, for public audiences.Before the image processing in RealityCapture, I enhanced the images using Adobe Lightroom to reduce shadow and overexposure. In RealityCapture, I reprojected the textures from the higher-density mesh to the lower-density mesh. Some models underwent additional treatment in Blender to fix geometries issues and clone textures.

Several sites I would like to highlight are Candi Sewu, Makam Koto Tinggi, and Batang Arau Area.Candi Sewu, with 3,480 images, is one of the most challenging projects because there are many visual similarities between Candi and ruins. The photos were taken in two days at different times and under different weather conditions, resulting in some color changes in the images. I decided to split the processing into several components, and then combine them altogether by adding control points.

Makam Koto Tinggi successfully combined the exterior and interior parts. Some artifacts persisted in the interior part due to image quality differences. The interior part photos were collected before sunset with low light. Some camera settings needed to be compromised to bring more light.

The area of Batang Arau riverbank, West Sumatra, has several heritage buildings, as highlighted here in some annotations. This model covered the most extensive area for this project, approximately 122,000 m2.

There also some models I personally like, such as Kertha Gosa in Bali, Menara Kudus in Central Java, Keraton Kanoman in West Java, and Toboali Fort in Bangka Belitung. If you want to get more access to the other 3D models, please send me an email.

3D MODELLING IN VR (2022)Tools: Gravity Sketch and Open Brush

I can work in many styles and media, from digital to traditional art, from concept art to surface design, and from 2D to 3D. Please contact me if you would like to incorporate my illustrations into your products. Open for licensing and commission.

Since August 2020, I have been teaching undergraduate students at the School of Applied STEM, Prastiya Mulya University. All classes were conducted online for two consecutive years due to the pandemic. Finally, in September 2022, in-person classes started again.Computer-Aided DesignTools: Fusion 360, Blender, KeyShotThis is the class where students learn about 3D modelling using Fusion 360 and rendering, both images and animation. Students learn from the very basics to taking part in group projects. In 2022, Virtual Reality (VR) was introduced as part of the modelling and visualization workflow. In 2023, an introduction to photogrammetry and Gaussian Splatting were conducted.

Basic Visual ArtsLearning the fundamentals, e.g. elements of design, color theory, proportion, balance and harmony, in the form of two-dimensional and three-dimensional works. Students were also introduced to Blender, an Open Source Software, to explore compositions in digital format.